FURGOD Joins León y Sol as General Manager of Experiences & Talent.
León y Sol proudly welcomes FURGOD—recording artist, cultural architect, and creative disruptor—as our new General Manager of Experiences & Talent.
A recording star from Empire Records, FURGOD moves through music, nightlife, and influence with unmatched precision and unapologetic flair. Known for transforming stages into movements and turning social energy into legacy moments, he’s now bringing that same fire to the León y Sol universe.
His mission? To orchestrate unforgettable experiences, connect our tequila with the boldest tastemakers and scenes across the country, and embed our radiant energy into the culture of fearless luxury.
From Miami to LA, New York to Vegas, when FURGOD steps into the room—León Y Sol owns the night.
Get to Know Him:
1. Welcome to the León y Sol family. What drew you to our world of bold spirits and radiant connection?
Leon y Sol’s energy is pure fire—it’s about bringing people together with bold vibes and unforgettable nights. As someone who thrives on creating moments that pop, like Miami club scenes, I was hooked on the brand’s mission to fuse cultures and elevate every gathering. It’s a perfect match for my passion for music and networking connection.
2. León (the lion) or Sol (the sun)—which energy do you embody most, and why? I’m all lion, baby! The lion’s fearless, commanding the room with raw energy, just like me when I’m hyping a crowd or closing a deal. But I’ve got that Sol glow too—radiating warmth to bring people together, whether it’s a private dinner or a festival.
3. Your visual style is pure fire. What inspires your aesthetic and creative direction?
My aesthetic pulls from Miami’s neon nights, fast cars, and vibrant Latino culture—think Lambos, AP watches, and music. I’m inspired by the grind! Every frame’s gotta scream luxury, confidence, and that FURGOD swagger.
4. Tell us about a moment in your life that felt like a León y Sol moment—bold, elevated, unforgettable.
Picture this: a yacht party off Miami, my crew vibing toasting Leon y Sol under the stars. Influencers were filming, the energy was electric, and we turned the night into a viral moment. That’s the bold, elevated vibe I live for—pure Leon y Sol.
5. How do you personally define fearless luxury?
Fearless luxury is owning every moment—It’s about living unapologetically, chasing big dreams, and making every experience drip with style and heart.
6. What’s one ritual or daily habit that makes you feel powerful?
Every morning, I kick off with a run to clear my mind and map out my day like a chess game., fueled by some great music. Then, I dive into calls with high-level contacts to ensure Leon y Sol is hitting new heights of greatness—keeping the momentum strong!
7. If your life had a soundtrack right now, what song would be playing as you walk into a room?
“Que lo Mueva” by FURGOD, no question! That dembow-Indian fusion beat, made on the spot at Empire Studios, is my anthem. It’s bold, it’s me, and it gets the whole room moving.
8. Tequila time: neat, on the rocks, or in a signature cocktail?
Signature cocktail all the way—give me a Leon y Sol Paloma Picante. It’s got that spicy kick and smooth finish, perfect for vibing at a Miami club or a private tasting dinner.
9. Our brand is a fusion of cultures—Persian heritage, Mexican craftsmanship, U.S. sophistication. What cultures or influences shape your identity?
I’m a proud blend—half Peruvian, half El Salvadorian—raised in the vibrant, multicultural hub of San Francisco. Growing up in such a diverse city, I’ve soaked up the best of every culture, from Latino roots to American hustle, shaping me with a rich mix of passion, grit, and pride!
10. Complete the sentence: “When I sip León y Sol, I feel…”
When I sip Leon y Sol, I feel like the king of the night, ready to spark connections and make every moment legendary.
11. Who do you share your most elevated moments with—and what makes those moments special?
My close friends, family, and future partners who’ll help make Leon y Sol legendary—they’re my rock! Whether we’re raising a glass at a cozy dinner or brainstorming the next big move! Those moments are special because they’re filled with love, big dreams, and the joy of building something amazing together.
12. Lastly, what can our community expect from you as the newest face of León y Sol?
Expect me to bring the heat—epic events, from private dinners to festival takeovers, that make Leon y Sol the go-to for bold nights. I’ll bridge our brand with influencers and clubs across Miami, NY, LA, and Vegas, creating moments that scream fearless luxury. Let’s make waves together!
Recording artist. Cultural connector. Experience mastermind.
FURGOD is here.
And León y Sol is just getting started.
