If you followed the energy in New Orleans last week, it would’ve led you straight to us.

LEÓN Y SOL stands at the center of America’s newest social ritual: a revolution of taste, sophistication, and unapologetic spirit.

Profiles of creators, founders, and tastemakers who live unapologetically.

A bold reflection piece on choosing joy, daring, and elevation.

Celebrating personal wins—solo toasts, first gigs, Sunday golden hours.

Challenging the old rules of luxury; creating a new language of elegance.

LYS as a thoughtful part of balance, not burnout.

A deep-dive into the origin story—through texture, time, and ritual.

More than a party. It’s a ritual of connection.

How sharing tequila becomes a portal to real talk, real energy, real intimacy.

When the 2025 BET Awards lit up Hollywood, LEÓN Y SOL Tequila didn’t just show up—we owned the room. As the main sponsor of the exclusive BET Awards Brunch hosted by Empire Records, LEÓN Y SOL became the heartbeat of the event, fusing sun-drenched luxury with unapologetic attitude.

Hosting isn’t a performance—it’s a pulse. A bold host isn’t worried about matching forks or floral arrangements. They care about the spark, the soundtrack, the story that will echo the next morning.