If you followed the energy in New Orleans last week, it would’ve led you straight to us.
From Monday to Friday, LEÓN Y SOL wasn’t just present at Tales of the Cocktail—we were the sun at the center of it all. The city pulsed with heat, music, and tequila—but where people gathered, where eyes lit up and cameras flashed—that’s where you’d find us.
We claimed the Main Social Media Spot, turning it into our own glowing altar: Where Tales Begin. A golden space draped in LEÓN Y SOL, where friends and strangers stopped to pose, toast, and lose themselves for a second in something beautiful. It wasn’t just about tequila—it was about the spark of a new story.
By Tuesday and Wednesday, the buzz had turned electric. Our signature tequila lollipops—sweet, provocative, and just a little rebellious—became the unofficial currency of the week. We handed out over 300, and with each one came a moment of connection. A laugh. A glance. A taste of something that lingered.
Then came Tuesday night. Our Happy Hour, in collaboration with WestBev, didn’t just serve cocktails—it delivered experiences. Each creation poured was a testament to pure craft and untamed flavor. People didn’t just drink—they felt something. A spark. A shift. That rare moment when everything just clicks.
Thursday at the Meet the Distillers table, it wasn’t about flash. It was about heart. We poured our Blanco and Reposado for industry insiders, passionate tequila lovers, and new believers. Watching their reactions—the subtle nod, the surprised smile, the “wait, what is this?”—reminded us exactly why we do this. Because true craft speaks louder than hype.
And when they couldn’t pick a favorite between the bold clarity of our Blanco and the golden elegance of our Reposado? We knew we’d done it right.
LEÓN Y SOL didn’t just show up—we left a mark. A golden one. Bold, radiant, and unforgettable.
And this? This is only the beginning.
