Why All Cocktail Roads Now Lead to Tequila

LEÓN Y SOL stands at the center of America’s newest social ritual: a revolution of taste, sophistication, and unapologetic spirit.

For years, cocktails belonged to vodka and whiskey: safe, expected, forgettable. But today’s palate craves something bolder. According to new data from CGA by NIQ, 46% of on-premise cocktail drinkers now choose tequila as their spirit of choice, making it the most preferred base across U.S. bars and restaurants. The crown has officially changed hands, and it’s wearing a Mexican agave halo.

But not just any tequila earns that spotlight. It takes soul. It takes LEÓN Y SOL.

From Brunch to After Hours: Tequila All Day

Still sipping a mimosa at brunch? Please. We’re in a new era of morning indulgence, where citrus foam meets chile-spiked syrups and a whisper of añejo in a highball glass sets the tone for the day.

LEÓN Y SOL is crafting cocktails for every hour:

• Tequila Honey Lion  at 11 AM.
  
  
• Paloma Picante  at golden hour.
  
  
• The Roar,  iconic LYS cocktail comes at nightfall.
  
  

According to CGA’s research, cocktail sales now extend across all dayparts, with brunch and evening moments offering key engagement windows. In other words, every hour is an opportunity to pour with purpose, and flavor.

It’s Not Just Taste. It’s the Experience

With 71% of consumers citing taste as their top driver when ordering cocktails, LEÓN Y SOL delivers more than just a beautiful pour, it delivers impact. Aged in carefully selected barrels, balanced between fire and finesse, every drop of LEÓN Y SOL tells a story steeped in craft.

And since 72% of guests trust bartender recommendations, our bar teams are trained not just to mix, but to mesmerize. It’s not about drinks. It’s about experiences.

Culture in Every Pour

Drinking LEÓN Y SOL isn’t a casual order, it’s an affirmation of taste. A declaration of identity. A new kind of luxury that draws from heritage, not hype. Where Mexico is the origin, not the garnish. Where cocktails aren’t trends—they’re traditions reimagined.

Tequila is no longer a trend. It’s identity.
And LEÓN Y SOL is its boldest expression.

Discover the spirit at leonysol.com.